Woman With Bionic Arm

Portfolio

06.23-08.23

UI UX DESIGNER

Based in

LUBLIN, PL

CONTENT

GENIUSE

CONTENT GENIUSE

ABOUT PROJECT

Woman in Gold Suit on Neon Lights

Content Geniuse

is an innovative application that utilizes artificial ​intelligence to create personalized content for social ​media tailored to your needs and profile. With ​advanced algorithms, the app analyzes your profile, ​preferences, and current trends to generate text, ​graphics, or other types of content that will be ​appealing to your audience. This tool saves time and ​effort in content creation, allowing you to focus on ​the creative aspects of your social media presence.

Portfolio 06.23-08.23


Woman in Gold Suit on Neon Lights

CONTENT GENIUSE

ABOUT PROJECT

Content Geniuse

IDEA

WHY

Creat AI App which will make a content and give you inspiration for next post or reels. It will also write a description for your content

AI is a fresh theme and also like an affiliate marketing as a job, I want to conect this two area in one app

Portfolio 06.23-08.23


Woman with Bag on Neon Lights
Hands on Neon Lights

CONTENT GENIUSE

dESIGN THINKING PROCESS

UX PART

CONTENT GENIUSE

DISCOVER

  • Who is my potential client?
  • What is doing?
  • Target group?
  • What is my niche?
  • What my client do?
  • What about the market?


First step was to answer all these questions. I have started with 1 question who is my potential client? I made 4 groups of my clients then I went to second question what is doing?

4 Type of my potential clients

INFLUENCERS

ECOM STORES

CONTENT CREATORS

OTHER BUSINESS

O1

UX PART

CONTENT GENIUSE

DISCOVER

O1

My thinking sheet

UX PART

CONTENT GENIUSE

DISCOVER

Firstly I've decided to focus on these 2 groups

O1

INFLUENCERS

CONTENT CREATORS

How does look like their journey map?

How much it takes for them?

How can it be easier?

UX PART

CONTENT GENIUSE

DISCOVER

O1

User Journey map

CONTENT CREATORS

UX PART

CONTENT GENIUSE

DISCOVER

O1

User Journey map

INFLUENCERS

UX PART

CONTENT GENIUSE

DISCOVER

O1

Next step to discover needs was survey

In survey I focused on 2 type of question

WHAT

HOW


What tools are using

What content creating

What is the first step of creating content

What challenges


How do they creat content

How much time they spend

Person Reaching Out to a Robot

UX PART

CONTENT GENIUSE

DISCOVER

O1

SURVEY

  • I think they use tools which are more popular and easy tu use
  • The good idea will be based on insta and canva model it will help users understand my app and don't feel unexperienced

UX PART

CONTENT GENIUSE

DISCOVER

SURVEY

O1

  • Using AI will help to spend less time on creating content
  • Also good idea is design a button which will help create content, it should be on home page
  • When people will spend less time on creating content it would give them more time for other things like hobby or business

UX PART

CONTENT GENIUSE

DISCOVER

O1

SURVEY

UX PART

CONTENT GENIUSE

DISCOVER

SURVEY

O1

To sum up

Design a interface it should base on. some model which is exciting right now, because then user will use it easier. Make icon and text simple. My app should help people create better and faster content.

UX PART

CONTENT GENIUSE

DEFINE

Persona Empathy Map

Woman's portrait

Lydia, 35 years old

She is a content creator based in Italy

and working full time online


SAYS

  • There a lot of similar content on instagram
  • It is hard to be unique on social media and create sth fresh
  • Constant need for originality

DOES

  • Make brainstorm for find new concept
  • Creat sth that she always design because it is safe
  • Spend a lot of time make research to find new inspo

THINK

  • I want to be the best but itb is difficult to find sth totally new
  • I need to make more research
  • I don't how they audience will react to my new idea

FEELS

  • Tired
  • Being stressed
  • feel lack of creativity
  • Exhausted

GOALS

O2

  • be better content creator
  • design catchy content and unique
  • have a more free time for myself and mind

PAINS

  • Creative blocks

Content creators often encounter creative blocks, where they struggle to generate fresh and innovative ideas. This can be frustrating and hinder their ability to produce compelling content.


  • Time constraints

Creating high-quality content requires significant time and effort. Content creators may feel the pressure of deadlines or the need to produce content consistently, leading to time constraints and stress.


  • Limited resources

Content creators may have limited access to resources like budget, equipment, or professional support. This can restrict their ability to execute their creative vision and impact the overall quality of their content.


UX PART

CONTENT GENIUSE

DEFINE

Persona Empathy Map

Young man wearing spectacle

Alex, 25 years old

Owner of copytrading platform

Living in the Dubai

working online full time




SAYS

  • I'm always busy
  • There are a few company like mine on the market
  • I'm using social media to promote my business online

DOES

  • Comes home from work and think about work all the time
  • Make brainstorm for find new concept
  • Design the same content like other company

THINK

  • What can i do to boost my post
  • I need to make more research
  • I want to reach new clients by insta
  • How i will get new idea of post

FEELS

  • Tired
  • Being stressed
  • feel lack of creativity
  • Exhausted
  • Feel a pressure to get new client

GOALS

O2

  • get a new client
  • promote my business on social media
  • become a lider on the market

PAINS

  • Content Strategy

Developing an effective content strategy can be a pain point for companies. They need to align their content with their brand identity, target audience, and business goals. Determining what type of content to create, when to post, and how to maintain consistency can be challenging.


  • Content Quality

Maintaining a high standard of content quality is vital to uphold the company's reputation. Poorly executed content, including spelling errors, low-resolution images, or irrelevant messaging, can reflect negatively on the brand. Ensuring consistent quality across various social media channels can be demanding.


UX PART

CONTENT GENIUSE

DEFINE

Persona Empathy Map

Hotel Influencer Eating Pizza

Dina, 19 years old

Influencer

Living in Sweeden

Traveling the world

Posting content everyday




SAYS

  • I love my job but i want to start my own smma
  • I promote myself in social media
  • I'm influencer who love traveling

DOES

  • Travel all the time to make inspo for her instagram and blog
  • I start my conetnt with a huge Brainstorming ideas
  • Learning an analytic tools to start her smma

THINK

  • I can use my famous as a promotion of my smma
  • I want to reach new clients by insta
  • How i will get new idea of post in my smma
  • I need to have a bigger knowledge to start my own business

FEELS

  • Tired
  • Being stressed
  • feel lack of creativity
  • Exhausted
  • Feel a pressure to be on top

GOALS

O2

  • start smma
  • promote my business on social media
  • make a passive money

PAINS

  • Creative Blocky

Influencers often face the pressure to consistently create unique and engaging content. They may experience creative block, where they struggle to come up with fresh ideas or feel stuck in a creative rut.

  • Algorithm Changes:

Social media algorithms regularly change, impacting how content is distributed and seen by the audience. Influencers may need to adapt their strategies to ensure their content reaches their followers effectively, which can be challenging and time-consuming.

  • Staying Relevant

Social media platforms are dynamic, with trends and algorithms constantly evolving. Influencers need to stay up-to-date with the latest trends and adapt their content strategy accordingly. Falling out of touch with their audience or failing to keep up with platform changes can impact their engagement and growth.



UX PART

CONTENT GENIUSE

IDEATE

O3

BRAINSTROM OF IDEA

I look forward some inspo for my project, which wasn't easy as I thought. Finally I was inspired by some of these design:

UX PART

CONTENT GENIUSE

IDEATE

USER FLOW

O3

UX PART

CONTENT GENIUSE

IDEATE

USER FLOW

O3

UX PART

CONTENT GENIUSE

IDEATE

O3

USER FLOW

UX PART

CONTENT GENIUSE

IDEATE

O4

USER FLOW

UI PART

CONTENT GENIUSE

PROTOTYPE

Now TIME for UI

O4

Then next step was design mockups for desktop and mobile version. Firstly, I've started with main page. Let's some Lo-Fi and then Hi-Fi screens

AI chatbot - Artificial Intelligence digital concept

UI PART

CONTENT GENIUSE

PROTOTYPE

Lo-Fi Frames

O4

UI PART

CONTENT GENIUSE

PROTOTYPE

Lo-Fi Frames

O4

UI PART

CONTENT GENIUSE

PROTOTYPE

Lo-Fi Frames

O4

The most important aspect was functional. My goal was design easy to use board for creators.

.

UI PART

CONTENT GENIUSE

Hi-Fi Frames

PROTOTYPE

O4

.

UI PART

CONTENT GENIUSE

Mockups

PROTOTYPE

O4

UI PART

CONTENT GENIUSE

Hi-Fi Frames

PROTOTYPE

O4

UI PART

CONTENT GENIUSE

Mockups

PROTOTYPE

O4

UI PART

CONTENT GENIUSE

Mobile Version

Lo-Fi

PROTOTYPE

Hi-Fi

O4

Mockups

Let's Work

together

Contacts

Portfolio 06.23-08.23


Pale old paper backround texture